Loyalty brings Royalty
A give and take relationship cultivates between a company and the customer every time a product is purchased or a service is availed. Customer acquisition is easier than the customer retention, hence the company needs to produce a gratifying customer experience in the first few times. This relationship once built can bear you fruits in long term. Once a customer experiences overwhelming services from the company, she tends to become a loyal customer of the company. If the search ends at your product, it is a happy sign for the customer and obviously happier for the company. These loyal customers once acquired stay long with the company, as they buy more without another thought, they listen more, they start working for you, they publicise you, in fact they are willing to pay you high for an excellent customer experience. Once you provide them the best, they are never hesitant to surprise you back.
An amazing customer experience always delivers positive returns on the investments. A customer loyalty brings more customers who also tend to engage with the company, hence more buy back and therefore more engagement. Hence a customer loyalty goes far beyond the price and product, it is never less than a royalty for providing them what they wanted and how good have you served.
But how does a loyal customer integrate to your system?