Summary
A leading e-commerce retailer specializing in fashion and accessories collaborated with Zykrr to address high bounce rates and cart abandonment issues on their platform. Although their website attracted strong traffic, the client sought to identify friction points in the user experience that traditional analytics could not uncover. Zykrr implemented a digital web intercept feedback system, strategically placing feedback forms at key touchpoints to capture real-time insights from users. As a result, the retailer was able to redesign their checkout process and provide more transparency on shipping costs, leading to a 20% reduction in cart abandonment and a notable increase in session duration and conversion rates.
Objective
Operating in the competitive e-commerce sector, the client aimed to improve their user experience by pinpointing areas causing friction, which were leading to high bounce rates and abandoned shopping carts. By partnering with Zykrr, they sought to go beyond traditional analytics and leverage qualitative insights to optimize the customer journey and enhance conversion rates.
The Challenge
Their Need, Our Expertise.
A leading global e-commerce retailer faced increasing cart abandonment and high bounce rates, despite their strong sales and traffic figures. Traditional analytics provided some insight into user behavior but fell short in identifying the specific frustrations causing users to abandon their carts.
The Solution
Our Strategic Approach:
Zykrr provided a digital web intercept feedback solution tailored to the client’s needs. Feedback forms were strategically placed at critical touchpoints throughout the user journey, capturing real-time qualitative data directly from users. This approach enabled the retailer to identify complex friction points in the checkout process and areas where users were disengaging, offering insights that traditional analytics tools couldn’t provide.
THE RESULT
Impact Delivered
The collaboration led to transformative results. The feedback gathered through Zykrr’s digital web intercept system allowed the client to redesign their checkout process, addressing complexities that led to cart abandonment. Additionally, they implemented upfront shipping cost transparency, further reducing cart abandonment rates by 20%. These insights also contributed to a 15% increase in average session duration and a 10% boost in overall conversion rates.
